Corporate design: logo and brand development of the Zwickau region

To strengthen the sense of community and to market the multifaceted Zwickau region regionally and nationally as an attractive business hotspot, a great place to live, and a tourist attraction, the "Zwickau Region" brand was developed with a fitting corporate design.

The elements of the brand image form a free-flowing, dynamic shape pointing upward – symbolising an agile, adaptable and sustainable region. Green and blue are used to embody diversity in the landscape. The red and orange hues stand for agility and dynamism. The overall colour palette creates the impression of a diverse and creative region.

An important point to convey is how the region comes across externally and how people can identify with the brand. To do this, a broad catalogue of measures has been developed and implemented.